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Content Strategy
Achieving results with your content marketing starts with a good, strong framework.
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Meeting the needs of your customer and mapping out their needs and user journey makes all the difference to making content decisions.
I build content strategies around making connections. Writing messages which resonate with and nurture subscribers/followers/ buyers to develop brand loyalty and advocacy.
Resonate: pushing the reader's emotional buttons is key to building connections.
Problem-solving: identifying pain points and offering a momentous, new solution.
Nurturing: looking after your followers with personalised content is pivotal.
Distribution: getting messages in front of the right people is equal to great copy.
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