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Image by Gioavana Thayane

Brand Development

Building up your brand, backing up your plans.

 

Buying into a brand is arguably more important than buying a product. No one wants a one-hit wonder. Clear brand identity, values and position help develop brand fans. 

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I have experience in aligning brand tools for start-ups and rolling out large rebrands too. I can help you in defining your brand, creating brand guidelines and crafting a tone of voice that delivers.

Direction: sharing a clear brand strategy with your team to keep you on the same page.

Reputation: researching how  to help improve and better  on your brand promise.

Visibility: providing reports on your audience engagement across all online channels.

Long term: setting goals which will help inform content decisions.

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